Increasing Voter Turnout in Local Elections

4 min readOct 31, 2022

The turbulent presidential election backdrop provides a great chance to draw attention to its significance. There is a consistent pattern of low participation in municipal elections, though turnout varies depending on the level of competition and voter enthusiasm. A community’s daily existence is greatly impacted by the low voter turnout, with effects ranging from housing and schools.

Implementing tactics that enhance voters’ engagement with neighborhood contests and issues can set the stage for a more positive election experience. In addition, it encourages more people to participate in local elections who ordinarily only vote in important federal or state elections.

By working with the political consulting firm, you may optimize the impact of your digital GOTV campaign. We’ll explain why local election turnout is low in this blog post, along with some suggestions for raising it.

Why Is Turnout Low in Local Elections?

All voters encounter structural and perceptual difficulties while casting their ballots in municipal races and elections. These obstacles include not knowing the rules governing voting, not knowing where or how to register to vote, not possessing valid voter identity, and needing translation or other support to cast a ballot.

Another obstacle is having trouble going to the polls due to far off and uncomfortable voting places, difficulties with work schedules, or a transportation shortage. According to research on challenges related to local political campaign management, lower turnout is frequently brought on by voters not understanding who the candidates are.

Additionally, there are problems and a lack of knowledge regarding the duties of local elected officials and how they affect day-to-day living. Most municipalities schedule their elections for odd-numbered off-cycle years to allow voters to concentrate more successfully on local matters without being distracted by important state and federal votes.

Increasing Local Voting

Unfortunately, there isn’t a perfect solution that can instantly and dramatically boost voter turnout in municipal elections. Still, a combination of tactics and a gradual approach that gradually increases turnout and representativeness may be a good strategy. Considering these important factors that affect turnout, the following are some effective political campaign strategies:

1. Change Local Election Timing

The tactic with the largest shown effect on voting in local elections is moving local elections to even years in sync with national election cycles. When choosing dates for municipal elections, counties and townships frequently have a lot of discretion. The city charter may need to be changed to change the time of elections, although, in other jurisdictions, the council election administrator or election board can take the necessary action. Clustering more contests in fewer elections can reduce expenses while raising voter turnout in municipal elections.

2. Remove Barriers to Participation

Many laws, including those governing acceptable forms of identification, voter registration procedures, and mail-in ballot accessibility, may make it difficult for people to register to vote and cast ballots. Strategies that have been shown to boost total voter turnout include allowing mail-in ballots, same-day registration, and internet registration.

States that allow same-day registration typically see higher turnout than those that don’t. States’ laws must be followed. However, countries may have the potential to lower voting obstacles by establishing mail ballots, convenient polling sites, hours, and early voting.

According to research, fewer polling places make it harder for some voters to cast their ballots, resulting in lower turnout overall. In addition, significant emphasis has also been given to closing voting places in racially diverse communities, leading to lower turnout.

To learn more read: Proven Ways to Increase Voter Turnout

3. Incentivize Participation

Election-related innovations are possible during local elections, such as tactics to encourage voter engagement and election education. For example, the Los Angeles Board of Education specifically encouraged voting because run-off elections are known for having low voter turnout.

Another area where incentives could be used is election education. Companies can spread the word about the next election by including voter information on receipts, voter registration forms with paychecks, hanging flyers in storefront windows, and providing handouts at the register.

Consider those who interact with minority voting demographics in novel ways. For instance, several towns have offered incentives to landlords who inform tenants with modest incomes.

The Bottom Line

We must do more to persuade voters that participating in municipal elections and races is important and has an influence because there is so much at stake. Increased local voter participation will also make elections more inclusive of the region’s various residents and more indicative of their needs. Using these suggestions, you can increase your campaign’s voter turnout in local elections. In addition, you can get the guidance you need from a campaign consulting firm. They will assist you with each stage of your campaign, including fundraising and budget creation.


1. What factors influence voter turnout in elections?

Education is the socioeconomic factor that has the biggest impact on voter turnout. Even after adjusting for other variables strongly related to education level, including wealth and class, a person’s likelihood of voting increases with their degree of education.

2. What are the three factors that have the most influence on voter turnout?

Age, education, and income all influence voting behavior; older voters are more likely to vote than younger ones.

3. What are the three factors that influence voting?

Class, gender, and religion are the three cleavage-based voting determinants that have been the research subject. First, one’s party choice is frequently influenced by their religious beliefs.